PR and Marketing to Make Food and Beverage Brands Sizzle
Our passion for dining and hospitality shines through everything we do. Big Spoon Co. works exclusively with food and beverage brands to apply a service-first marketing approach to grow business from the inside-out.
We’ve worked in this industry for over a decade. We know running a food or beverage business comes with unique challenges and long hours. We’ve truly been there, we’ve truly done that, and our agency truly gets it.
Our firm brings over a decade of first-hand hospitality experience to our work. We have served in restaurants, worked food trucks, planned events, managed coffee shops, and poured beers in brewery taprooms. This elbow grease allows us to bring special expertise to consulting, marketing, branding and public relations.
We start in-house to make sure you are delivering your brand promise to guests and customers. What are the elements adding a personal touch to your business? As a business owner, it’s easy to get caught in the weeds during the daily grind. We sit down to help you build a 6-month strategy that includes event design, brand alignment, and developing your messaging. We believe this elevates your customer experience to take sales to the next level.
We explore online reviews and tackle sticky issues that might be holding you back from those coveted four or five stars. Brands in the era of social media must have an authentic voice. We create content to build an amplified message through managing social media and assisting with digital ad buys.
We build relationships and manage media outreach on behalf of your business through preparing press releases and keeping regional publications in-the-know. We identify key stakeholders and build valuable partnerships to strengthen your business. We specifically have a knack for coordinating grand openings, press trips, and media tours.
Our agency can help you take your first steps or help an established business figure out what’s next. We’ll pull together the resources your project needs to put you on a path to success. We’ll help you navigate the process from hiring, food photography, restaurant interior design, branding to graphic design and more.
As a marketing and PR agency, we have planned events for our food and beverage clients to increase foot traffic and sales. We focus on building brand awareness around a special occasion to get you in front of new customers. We work with you to take an event idea from conception to reality through putting together a step-by-step for you and your team. We can also assist in finding staffing for your events.
Whether it’s non-profits or other food and beverage businesses, we connect you to the right community partners to build a solid foundation for success. We’ve linked our chef clients to special event spaces to host sold-out restaurant pop-ups. We believe relationships are at the core of providing the best experiences and the most superior hospitality.
We’ve partnered with chefs, restaurants, food and wine festivals, ice cream shops, grocery stores, and craft beverage producers including distilleries and cideries. Here’s a taste.
The recipe for increasing Mise En Place’s online sales 150%? One part marketing strategy, two parts website updates, and a dash of community partnerships. Combine for best results.
Combining e-mail newsletters with Eventbrite ticketing, press outreach, and a strategic Facebook advertising plan, we have helped Nota Bene sell-out events on a regular basis.
When Secco Wine Bar's owner Julia Battaglini reached out to Big Spoon Co., she was looking to increase private event bookings and sales at the restaurant's adjacent event space.
Blue Bee Cider, Virginia's first urban cidery, called on Big Spoon Co. to help celebrate its expansion into Scott's Addition. We coordinated a series of grand opening events and managed media relations during its big move to a larger production facility, tasting room, and cider garden.
There's no hiding our sweet tooth...especially for ice cream. When we had the opportunity to help welcome Gelati Celesti's Short Pump location with a grand opening preview, we really hit a sugar high.
Leading up to Fire, Flour & Fork, Richmond's gathering for the food curious, we partnered with our friends at Double Take to produce a series of video spots for TV and social media.
Richmond-staple River City Diner needed an update for their media library in anticipation of an interior refresh of one of their locations. We coordinated a styled photoshoot with emphasis on fresh ingredients to bring their slogan, "We are today's diner," full-circle.