Feel Right At Home At Charlotte's Heirloom
Our firm brings over a decade of first-hand hospitality experience to work. We have served in restaurants, worked food trucks, planned events, managed coffee shops, and poured beers in brewery taprooms. This elbow grease allows us to bring special expertise to consulting, marketing, branding and public relations.
Strategic Planning and consulting
We start in-house to make sure you are delivering your brand promise to guests and customers. What are the elements adding a personal touch to your business? As a business owner, it’s easy to get caught in the weeds during the daily grind. We sit down to help you build a 6-month strategy that includes event design, brand alignment, and developing your messaging. We believe this elevates your customer experience to take sales to the next level.
Social Media Management
We explore online reviews and tackle sticky issues that might be holding you back from those coveted four or five stars. Brands in the era of social media must have an authentic voice. We create content to build an amplified message through managing social media and assisting with digital ad buys.
We build relationships and manage media outreach on behalf of your business through preparing press releases and keeping regional publications in-the-know. We identify key stakeholders and build valuable partnerships to strengthen your business. We specifically have a knack for coordinating grand openings, press trips, and media tours.
Our agency can help you take your first steps or help an established business figure out what’s next. We’ll pull together the resources your project needs to put you on a path to success. We’ll help you navigate the process from hiring, food photography, restaurant interior design, branding to graphic design and more.
Event Planning and Management
As a marketing and PR agency, we have planned events for our food and beverage clients to increase foot traffic and sales. We focus on building brand awareness around a special occasion to get you in front of new customers. We work with you to take an event idea from conception to reality through putting together a step-by-step for you and your team. We can also assist in finding staffing for your events.
Whether it’s non-profits or other food and beverage businesses, we connect you to the right community partners to build a solid foundation for success. We’ve linked our chef clients to special event spaces to host sold-out restaurant pop-ups. We believe relationships are at the core of providing the best experiences and the most superior hospitality.