Marketing can make or break a small business. With limited time, budget, and (wo)manpower, it’s easy to make missteps that waste resources and stall growth.

Here are 10 marketing mistakes we see most often—and how you can steer clear of them.

For more than 13 years, we’ve been helping businesses and organizations across a wide range of industries tell their stories and connect with the people who matter most. Read more about where our work is making an impact.

The most recent Google Workspace price increase is a great reminder to do a little digital “spring (or fall, or winter) cleaning.” For many business owners, this is something that’s easily pushed to the backburner, but it could be costing you money.

We know—it's still summer. But for small businesses, August is the ideal time to start prepping for the holiday season.

Here are a few key ways to get your brand holiday-ready—starting now: