PR & Marketing Terms Explained
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Nearly every industry has its own specific lingo that helps to shorten conversations and keep projects moving. The marketing and public relations industry is no exception. For those outside of the industry, these terms can be confusing and sometimes misunderstood. Keep reading for a helpful guide to some of the industry terms that our Big Spoon Co. team uses on a regular basis.
RFQ (request for quote)- a document that details pricing options for a specific service or product. An RFQ might be used during the scouting process of a new influencer partner.
Influencer Marketing- a form of marketing where brands utilize individuals with a loyal following and audience to create organic content to promote their products or services.
UGC (User Generated Content)- original, brand-specific content created by customers and published on social media channels. It comes in many forms, including images, videos, reviews, and testimonials.
Pitch Angle- turning the facts of your pitch into a story. Helping to create a visual representation of what you will produce once the project is completed.
Press Kit- an informational package provided for members of the media to promote events, organizations, products, or individuals.
Brand Guidelines- the standards and rules and regulations an organization uses to maintain brand consistency across channels. They define the structure for visual, verbal, or written communication and set the foundation for a brand to grow.
ROI (Return on Investment)- helps brands to decipher how much loss or gain has been acquired during a specific campaign or project.
Boilerplate- the last paragraph of a press release that describes the company product, service, or brand featured.
Impressions- any interaction with a piece of content an audience member makes. For example, when you view an Instagram story, every view on that photo or video counts as one impression.
SEO (Search Engine Optimization)- the practice of increasing content's visibility with search engines (e.g., Google and Bing) through efforts like incorporating relevant keywords into content, writing descriptive metadata, and tagging images.