How Cao Artisan Chocolates Navigated A Rebrand

Carl Matice and his Lynchburg, VA business Cao Artisan Chocolates has been going through a rebrand.  He offered advice to navigate that process.

“Rebranding is painful.,” he said.

His chocolate company makes everything in house and focuses on high quality and presentation.  When another business named Cao began making the same trade show circuit, it was time for a new name to avoid confusion.

“We have a six month process we're going through right now to get the word out.” 

From social media presence to signage, phasing out the rebrand allows the newly named Altus Chocolates the ability to retain customers.

Cao Chocolate
Kevin ClayArchive