Why Video Content is Essential for Social Media Success

As a full-service marketing agency, Big Spoon Co. understands how crucial video content is in today’s social media landscape. With the rise of faster smartphones and better internet, platforms like Instagram and TikTok have made it easier to consume video content. Video isn’t just an addition to your strategy; it’s a necessity.

Algorithms have evolved, prioritizing video content over static images. Platforms like Facebook have leaned heavily toward paid content, but Instagram and TikTok still offer a chance to reach audiences organically—provided that your videos are engaging and relevant.

Following trends and using trending audio is a smart way to get your videos noticed by the algorithm. Short-form content, around 60 seconds or less, is especially effective in capturing the attention of younger audiences. Highlight your brand’s personality, tell quick stories, or share behind-the-scenes moments. The key is to keep it short, engaging, and relevant to what your audience is already interested in.

At Big Spoon Co., we focus on crafting compelling video strategies that align with the latest trends while staying true to your brand. From managing social media accounts to creating eye-catching video content, we’re here to help you navigate the ever-changing world of social media.