What is a Business Strategy Plan and Why Do You Need One?
At Big Spoon, we’re excited to offer strategic planning through a proven process developed by our partner, Barb Lamb. Whether you’re a small local business or a nationally recognized brand, having a strategy plan is crucial to your growth and success. But what exactly is a strategy plan, and why is it so important? We asked Barb to share her insights. strategic consultant
Big Spoon Co. Partner & Strategy Consultant, Barb Lamb (left), discusses our workshop classes on Virginia This Morning!
What is the Purpose of a Strategy Plan?
When you work with Big Spoon on strategic planning, you’re dedicating time to step back and assess the full landscape of your business. This isn’t just a check-in—it’s a deep dive into all your revenue streams, marketing activities, and overall business operations. By taking a holistic view, you’ll uncover new opportunities for growth and pinpoint areas for improvement. It’s a valuable chance to pause, reflect, and set a clear path forward.
Your strategic plan will cover all the key areas: marketing, sales, branding, messaging, core values, and revenue goals. Think of it as your business’s roadmap—designed to guide your next steps and keep you focused on what really matters.
How is the Plan Developed?
Our approach is collaborative and customized. Together, we’ll review every aspect of your business—what’s working, where there’s room to grow, and how to capitalize on your strengths. Each plan is tailored to your unique needs, with progress measured by tangible results, like increased revenue and market presence.
We start with a 1.5-hour session to map out your path. From there, Barb and the team will build a detailed, actionable plan that you and your staff can easily follow. Our goal is simple: to help you decide where you want to go and how to get there, with Big Spoon supporting you every step of the way.
How Big Spoon Supports Your Strategic Plan
Big Spoon isn’t just a consultancy—we’re your partners in success. As a full-service agency, we provide everything you need to bring your plan to life. Whether it’s creating a standout website, managing your social media, handling PR and events, or developing eye-catching graphics and photography, we’ve got you covered.
Our expertise extends beyond day-to-day support; we’re experienced in tackling large-scale initiatives like product launches, grand openings, packaging design, and new business development. We bring years of problem-solving experience to every challenge, big or small.
What Does a Strategy Plan Include?
Your completed strategy plan will be a comprehensive guide tailored to your business. Components include:
Goals: Clear, actionable objectives to drive your business forward.
Business Audit: A thorough review of your current operations and market position.
Value Proposition: Defining what sets your brand apart.
Assets: Identifying your business strengths and resources.
The Foundation: Core values that will guide your strategy.
Strategy Plan: A roadmap for achieving your goals.
Marketing Plan: Tactics to promote your brand and engage your audience.
Content Schedule: A plan for consistent, relevant communication.
Sales Plan: Strategies to drive revenue and close deals.
How Much Does it Cost, and How Can I Get Started?
Strategic planning sessions start at $500, with pricing adjusted based on the size and complexity of your business. Whether you’re a local startup or a nationally distributed brand, we scale our services to meet your needs.
Ready to take the next step? Contact us today to schedule a chat. With over 15 years of experience working with food businesses, our team has likely faced the same challenges you’re experiencing today—and we’re here to help you navigate them.